The Gold Standard was founded by WWF and several other NGOs, to ensure that carbon offsetting takes place with the highest possible quality and has no negative impact on the local environment. The projects are subject to the highest auditing requirements and are required to involve all relevant interested parties, including the local population.

In addition to ensuring actual climate benefits, the Gold Standard requires that projects contribute to additional sustainable development goals rather than just climate action. This means that the climate projects also contribute to improved health and reduced poverty for our planet’s most vulnerable inhabitants.