ClimateHero’s mission is to limit global warming to 1.5 degrees Celsius by helping the planet’s inhabitants to decrease their carbon footprints. We believe that this mission is performed better in the format of a fast-growing digital start-up than through yet another non-profit environmental organization.

ClimateHero is completely without political or ideological affiliation and is thus not dependent on any contributions or anyone else’s agenda to develop the service. Instead, ClimateHero has taken a corporate form and has as its sub-goal the aim to generate its own revenue. Revenues are reinvested in the business to develop the service and fund marketing activities in order to help more people to understand and decrease their climate impact.