ClimateHero’s goal is to ward off the climate threat by educating and helping the planet’s inhabitants to decrease their carbon footprint. We believe that this mission is performed better in the format of a fast-growing digital start-up than through yet another non-profit environmental organization.
ClimateHero is completely without political or ideological affiliation and is thus not dependent on any contributions or anyone else’s agenda to develop the service. Instead, ClimateHero has taken a corporate form and has as its sub-goal the aim to generate its own revenue. Revenues are reinvested in the business to develop the service and fund marketing in order to get more people to understand and decrease their climate impact.